Democratizing Wealth
Wealthsimple is a Canadian financial technology company that offers simple, accessible tools for investing, saving, spending, and tax filing. Its mission is to help people achieve financial freedom by removing complexity and barriers, combining smart design with transparent, human-centered services.
Creative Exploration
Exploring brand messaging and visual stories that connect audiences with the “why” and mission of Wealthsimple.
We Make Wealth Look Simple
Remember the time when the loonies and pennies were in ready supply? Peeking out from the tight confines of your car seat or making a musical symphony in your pocket? The joy you felt from being able to drop those circular objects into a glass jar or ceramic piggy bank.
A Reminiscence of Savings at Its Simplest
This creative exploration reimagines the traditional piggy bank through a modern lens, bridging familiar savings habits with the intuitive power of Wealthsimple.
The visual narrative places the app at the center of clarity and control, while nostalgic elements remain softly in the background.
Wealth doesn’t need to be complicated. Sometimes, the smartest tools feel the simplest.
Breaking Barriers to Wealth
When embarking on a mission of accessibility, it calls for representation to be upheld.
This visual story centers real Canadians as the face of accessible investing.
By showcasing real, diverse faces within symbolic coin frames, the piece highlights Wealthsimple’s mission to make wealth more approachable and inclusive by building on community trust and providing a space for belonging.
We Make Wealth Look Simple
Accessibility should be treated as a right, not a reward.
The message demands clarity and inclusivity: wealth belongs to everyone, and simplicity is the key.
Paving the Path to Wealth
Designed to illustrate progress and possibility, this concept positions Wealthsimple as a guide for every Canadian navigating their financial journey.
The cascading coin arrangement echoes a path forward, reinforcing the brand’s role in removing complexity and making the pursuit of wealth achievable for all.
Make Life Simple. With WealthSimple.
Imagine waking up in the morning to catch the sunrise before the start of your day. A few thoughts are at the forefront of your mind, but money isn’t one of them. Not because it doesn’t matter, but because of the trust you’ve placed in a system to support your financial security and future well-being. With that comes the freedom to sit in stillness, be present in the moment, and live life a little more freely.
This concept brings to life the emotional and practical impact of investing with Wealthsimple.
Framed around an authentic moment of ease, it demonstrates how financial clarity can free up space for joy and presence.
The blend of lifestyle imagery and real UI elements bridges story and function, reinforcing the brand promise: wealth, without the overwhelm.
